In the Media

CustomerThink: 7 Secrets to Improving Customer Retention

"While some 87% of senior business leaders say CX is a top growth engine, only one in three feel prepared to address it. What’s holding them back? Poor data. Customer feedback is notoriously difficult to collect, pinpoint, and track, which makes it difficult to accurately measure customer sentiment, understand issues, and make corrections to drive appreciable improvement.

So, what’s the solution? It’s certainly not burdening customers with more of the same lengthy, generic surveys. If the data companies are producing now isn’t working to reduce churn, the solution isn’t more data–it’s better data with more insights in less time."

Read the full publication here. 

Macorva Unveils People-Focused Customer Reviews to Help Companies Reward Service and Drive Retention

Macorva, the people-focused feedback company, today launched its new Macorva CX customer feedback platform, the first solution that allows companies to gather actionable customer experience ratings that tie their feedback directly to individual employee service.

Read the full press release here.