Your customer journey encompasses a wide variety of interconnected experiences heavily influenced by your employees, services, products, and facilities.
A customer who loves your products may move to a competitor due to a series of bad service experiences. Another customer might promote your brand to others thanks to one outstanding experience with an employee.
Customer experiences aren't isolated to one event, but when customer experience data is collected in separate silos, you can only see one piece of the puzzle at a time.
We bring feedback from all lines of business into one platform so you can see the complete picture and make informed decisions to refine customer experience.
Making a purchase, using a product, receiving support - these are different experiences, but measuring their impact on customers requires uniform metrics.
Our surveys produce uniform data from every type of experience. Our tappable feedback attributes measure the positive and negative qualities customers associate with these experiences, giving you the insights needed to evaluate employees, locations, services, and more.
Create surveys for any experience in seconds with our dynamic survey builder. Select your channel of communication, then choose what variables you want to measure, including:
Add tappable attributes to each of these sections to measure specific qualities without relying on comments (which fewer than 5% of customers provide.)
Create specific, actionable CX data with automated mobile-first customer surveys. Macorva CX streamlines feedback from every line of business, including sales, support, operations, product development, and marketing.
Bridge the gap between feedback and action. Macorva EX empowers employees to share their experiences as actionable data to increase visibility and recognition, improve learning outcomes, and promote effective leadership.